Foundation Fighting Blindness Launches #HowEyeSeeIt Campaign to Raise Awareness, Funds for Retinal Degenerative Disease Research
Campaign ambassadors – including some individuals with retinal degenerative diseases – and celebrities nationwide are joining the Foundation Fighting Blindness today for the launch of the #HowEyeSeeIt campaign, the first social media initiative aimed at elevating awareness and accelerating research funding for retinal degenerative diseases.
The Foundation has paired individuals who are affected by a retinal degenerative disease with celebrities, including Glee’s Harry Shum Jr., Diane Guerrero of Orange is the New Black and Justin Baldoni of Jane the Virgin, to demonstrate the difficulty in performing everyday tasks with vision impairment or loss
More than 10 million Americans and millions more worldwide are affected by retinal degenerative diseases – those that cause vision loss – including age-related macular degeneration, retinitis pigmentosa and Usher syndrome. Yet blindness is far more broadly impactful – a recent study from JAMA Ophthalmology showed Americans rank losing eyesight as the worst thing that could happen to them when ranked against other conditions including loss of a limb, memory, hearing or speech.
The public is encouraged to get involved by visiting https://www.howeyeseeit.org/ to learn more about retinal degenerative diseases and make a donation. Individuals can also take the #HowEyeSeeIt blindfold challenge by creating a short video of themselves participating in an activity they love while blindfolded and sharing on their social media channels with the campaign hashtag #HowEyeSeeIt, tagging three friends to participate as well. The campaign will conclude on World Sight Day, October 13, 2016.
Watch the trailer:
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